by Andy_S on Sat Nov 27, 2010 1:40 am
Royals are a bit more than simply a tourist attraction, they are a key part of the UK national brand.
They are assets for:
Tourism - Which is very, very important; tourism is the world's biggest industry (biger than finance, defence, energy...) Take away their castles, ladies in waiting, etc and you take away the institutions. Who heard of a king without a palace?
Media - Local AND foreign - which contrbutes to interest in the nation;
Trade - Plenty of countries (esp in the Arab world) appreciate a visit from Royalty (Duke of York holds the Invest UK job at persent I believe)
Diplomacy - Ditto trade, above. Plenty of countries' leaders bask in a visit to the palace
Differentiation - Most countries today do not have Royal Families, but given the attention they pay to ours, perhaps they wish they did. Oddly the French - who chopped off their royal's heads - and the Americans - who gave us the boot - seem the most fascinated.
Given all the above, the Royal Family are excellent value for taxpayers' money, far outweighing their security costs. (FYI, having covered both Royal, presidential and prime ministerial visits, I can assure you that the security aruond the fomer is almost invisible, which was not the case for John Prescott's security, whose only role seemed to be to keep the media at bay.) I'd be interested to see any costing done of the brand value of royalty, trouble is, few people beyond Forbes, Businessweek and Fortune understand brand value, they only get tangible assets.
(I would add that I think Charles has some excellent ideas on muliculturalism, rural areas and architecture.) So count me as apparently the lone English Royalist on RSF.
But could I give a toss about the wedding? No, though I will probably watch edited highlights.
Services available:
Pies scoffed. Ales quaffed. Beds shat. Oiks irked. Chavs chinned. Thugs thumped. Sacks split. Arses goosed. Udders ogled. Canines consumed. Sheep shagged.Matrons outraged. Vicars enlightened. PM for rates.