"It is clearly an attempt to create a new citizen,"
One of the issues might be that some chinese people does not respect any kind of rule or care to act according to any kind of social code. What I have understood is that with the score system, people who repeatedly disrespect social codes, inside or outside China, will get a warning or some kind of punishment. Mainland Chinese have a very bad reputation in all of East Asia, so one of the main reasons for this system could be an attempt to make relationships better. However it won't help Mainland chinese very much in places as Hong Kong where the residents themselves act bad and openly racist towards any mainlander.