But, you said it, Jason Bourne, even Ethan Hunt, are both great characters who are worth watching. I think it's hard to develop a storyline that surpasses the early Bond films, partly because of their quality, but also because of their novelty --at the time. The Bond formula was even being spoofed well in the 60s, until Moore's Bond spoofed Bond. That wasn't such a bad thing, btw. I do think that the writers understand what's good, but I don't think that Bond can do anything differently, no matter who the actor is. The only way to change the story is to change the character. That was tried in "On Her Majesty's Secret Service," which was a good film that people didn't like so much as a Bond film.
Hey, give me a good theme song, good stunts and beautiful women, and I'll watch. Then again, I really liked "Kingsmen" .