The artists’ group etoy had been on-line with their web site for two years before the eToys company was formed with an on-line toy store. Still, eToys felt it was within their rights to shut down the etoy site for infringing on their brand new brand name — they sued and won a temporary injunction.
Network Solutions, the company that supervises the assignment and maintenance of domain names (like “etoy.com”) was just getting started in the rolling-over to corporate interests business, but they got the hang of it quick. They shut down the etoy.com domain.
This infuriated on-line activists, like John Perry Barlow of the Electronic Freedom Foundation, who were horrified by the idea that a corporation could form in the U.S., adopt a trademark, and then use that to steal the site of a previously established Swiss group with a similar name.
Rather than attack in the courts or the arbitration system of Network Solutions, both of which are hopelessly biased in favor of business interests — friends of etoy went on the offensive in their own way — launching what they called TOYWAR:
“TOYWAR worked like a swarm of bees. hundreds of well-informed people and media experts contested the aggressor on every level… result: within 2 months the eToys Inc. stock (NASDAQ: ETYS) dropped from $67 (the day the battle started) to $15 (the day eToys Inc. finally dropped the case). TOYWAR was the most expensive performance in art history: $4.5 billion in damage!”
chimerical tortoise wrote:Behind the Great Firewall of China (and haven't learned how to access youtube)...
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