Jonathan,
This is not what I do or have experience with. It is strange that I had written a book for martial arts teachers, and that because you find that limited reading of the text does not match well the role of a coach, you suggest I ought to have had a different title. The title accurately describes the audience the book is intended for.
This was not the reason for the suggested change to the title. The reason for the suggested title change was as a method for avoiding butting heads with people whom value the long traditions in their arts of developing teachers their particular way. Seems like an understandable alteration but i dont particularly care, it was simply a friendly point.
Further, Your book is about teaching martial arts. Judo, Brazillian Jiu Jitsu, MMA, Muay Thai, San Shou etc, etc are arguably all martial arts and at their highest levels often employ a 'coaching' approach that is rather different than the traditional 'teacher' found in the Traditional Chinese Arts. They are however martial arts teachers without a doubt, but your book is not aimed at them by your own admission. Again, it would be worth clarifying who the target market really is.
I am a teacher of traditional martial arts, then why ought I write of the role of a coach?
A Muay Thai Coach is definately a martial arts teacher. With the above admission in mind, perhaps you should not have titled your book 'The martial arts teacher' ... it should be 'The Traditional Martial Arts Teacher', and further, should not claim that it is material relevant to ALL martial arts teachers. Because Coaches of combat sports athlets fall into that definition and it doesnt seem relevant to them.
Again, I dont particularly care too much and ultimately I wish you all the best with it.
thanks
Chris.